Fiat has announced it has signed a new deal with the Football Association (FA) to provide fleet services for the organisation.

The agreement, which will run through to 2014, comes in what will be a major year for the FA, with the World Cup in South Africa just months away.

As well as becoming an official supplier to the England team as it gears up to target glory under Fabio Capello, the deal will also include links to the national team’s home at Wembley Stadium.

Drawing on the classic football saying, Andrew Humberstone, managing director of Fiat Group Automobiles UK and Ireland, said the company was "over the moon" with the deal, saying it would help highlight the Fiat name across the country.

"Our objective has been to increase brand awareness of our cars and clearly, with such a huge following of football in this country, the agreement will do that," he commented.

The deal is the latest in a series of high-profile partnerships penned by Fiat, following agreements with British Cycling and the BSM driving school.

The City Car accolade has gone to the Fiat 500 for the second year in a row at the 2010 BusinessCar Awards.

Having been on sale in the UK for two years, the 500 has impressed drivers and industry experts and won the Car of the Year mantle in 2008 in addition to a number of consumer and trade prizes.

Fiat Group Automobiles UK director Andrew Humberstone said that securing another award is "always welcome".

"The Fiat 500 has continued to sell well to retail customers and has caught the imagination of large and small fleets too, so we are delighted to see further support from BusinessCar in this excellent category win," he commented.

BusinessCar editor Paul Barker said that Fiat appears to have secured the category "for the long term" after its second win on the bounce.

The 500 comes in three different trim levels – Pop, Sport and Lounge and is available with either a 1.2, 1.4 or 1.3-litre engine.

Earlier this month, Fiat launched a limited edition set of 500 pink 500s, with the models only available online.

Current sales figures are looking good, according car manufacturer Fiat.

Its statistics for October demonstrated a success story for one of the brand’s superminis, as reported by the Society of Motor Manufacturers and Traders.

Andrew Humberstone, Fiat Group Automobiles UK managing director, said: "This is an incredible result for the Fiat 500 which we are, of course, delighted with."

He added: "Interest in this car has been sky high ever since we launched it here less than two years ago."

Mr Humberston commented that the vehicle’s appeal will be increased further when the brand introduces additional eco-friendly benefits, with the company’s belief that it will only serve make an even bigger impact on the car market.

The Fiat 500 has reportedly entered into the league of being one of Fiat’s top ten best-selling vehicles.

October’s sales total of 2,989 units is 993 higher than the same period last year.
The company has been manufacturing cars since 1899.

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A new programme relating to accidents has been launched by car manufacturers Fiat.

The Accident AfterCare service will cover both new and used vehicles for Fiat and Alfa Romeo car users in the UK.

Co-ordination of the scheme is to be managed centrally for the care package that aims to ensure repair works for the vehicles, in the event of an accident, are carried out through the company’s own repair network.

Rob Calver, parts and service director at Fiat Group Automobiles UK, said: "Business and profit improvement, linked to improving customer satisfaction levels, are a priority."

He added that the company believes by having such an scheme it will help to make sure that genuine parts are used for repairs and work carried out to the body of the vehicles will be of a high standard.

It would also mean that the parts fitted are sure to adhere to the Euro NCAP crash safety standards.

Fiat was established in 1899 and has produced over 400 different car models.

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Motorists looking for a car that can help them reduce their carbon footprint may want to follow the example of the Energy Saving Trust.

The organisation has recently taken delivery of some Fiat Bravo models for use on its Smarter Driving courses.

During this training, Energy Saving Trust instructors offer company employees advice on how they can reduce their impact on the planet by adopting fuel-saving habits on the road.

According to Fiat, its Bravo model is the ideal car to use for the courses – as the Eco version of the auto is capable of 62.7 mpg.

National sales manager James McMenamin expressed delight at the deal with the Energy Saving Trust.

He stated: "The Fiat Bravo is the perfect car for this initiative and I am sure the delegates undergoing training will enjoy their experience behind the wheel."

In other news, former Coronation Street actress Angela Griffin recently took delivery of a new 500C from the manufacturer.

Motorists keen to improve their green credentials may find Fiat can help them achieve their goal.

The manufacturer has already met a 2015 CO2 emissions target set for cars sold in Europe.

Companies have been advised they need to reduce the amount of the harmful gas produced by their autos to an average of 130 g/km over the next five years.

During the first half of 2009, the cars sold by Fiat across the continent typically released 129.1 g/km of CO2.

Chief executive officer Lorenzo Sistino said manufacturers should not put off trying to better their eco credentials.

He stated: "Improving the environment is not a goal for the future, but something we can do right away."

The CO2 figures cited by Fiat have been corroborated by automotive advisory group Jato.

In other news, the manufacturer recently unveiled its Qubo Trekking model at the Frankfurt International Motor Show.

The vehicle is due to be released in the UK before the end of the month.

Some huge Fiat car parts have been used to create a giant version of the manufacturer’s convertible 500 model.

The vehicle has been built to promote the auto at an event in London called the Big Smile.

It has been possible for people on Oxford Street to view the monster car – which is five times the size of a normal Fiat 500 – since Friday (August 28th) and it will remain at the Parklife venue until tomorrow (September 2nd).

As well as the huge motor, visitors who attend can look forward to a variety of street entertainment.

They will also be able to enter a competition, which could result in them winning the loan of a Fiat 500.

Festivities are scheduled to finish at 20:00 BST each evening.

Previously, Fiat explained the event had been named the Big Smile because driving the new 500C is virtually guaranteed to make motorists feel happy.

The tour also includes visits to other cities across Europe.

An award-winning Fiat car part may be able to help drivers reduce their impact on the environment and save money, if recent comments are anything to go by.

The magazine Auto Express gave the company a special accolade for its eco:Drive system at its recent honours and said the technology offers various benefits.

It stated: "This innovative product is designed to improve economy and reduce CO2 output, but the system also helps to cut fuel bills."

With many people trying to tighten their belts at the moment, this is something everyone can appreciate, the publication added.

The technology works by inserting a USB memory stick into the dashboard, so that it can record details of the driving style of the person behind the wheel.

Users can look at this information on a computer and the system offers advice on how to improve fuel economy and reduce emissions.

Meanwhile, replacing car parts that become worn is another way motorists may be able to boost their vehicle’s efficiency.

The number of motorists looking for Fiat car parts for Panda models may remain steady, if the manufacturer’s latest achievement is anything to go by.

It has been revealed the 1,500,000th example of the most popular segment A auto in Europe rolled off the production line at the group’s plant in Poland this month.

The company pointed out production of the vehicle has moved steadily upwards over the years, with no sign of a drop in demand.

During 2009, it is expected some 285,000 examples of the car will be built at the Polish facility – the largest number ever.

The historic 1,500,000th Panda was a 1.3 MultiJet left hand drive in magnetic blue, produced for a customer in Italy.

In 2004, the model was named European auto of the year and it has been the best-selling segment A vehicle across the continent since 2003.

Motorists keen to keep a much-loved Panda on the road for as long as possible may find replacing worn parts with Fiat car spares bought online can help.

People who save money by purchasing second-hand motors and replacing worn parts with car spares bought online may be impressed with the range of models available at a new Fiat retail outlet.

The manufacturer has opened a showroom in Hayes, Middlesex, which is dedicated to used vehicles.

Fiat Direct will be able to supply autos to people up and down the country as a result of its online presence, the company claimed.

General Manager Mark Brown commented: "Nowhere else has the range of Fiat used cars that we have here."

He added: "We are offering cars that have effectively come direct from the manufacturer, so they are beautifully maintained."

Customers who visit the outlet in person were also advised there are specialist sales staff available to answer any queries.

Meanwhile, individuals who buy a motor from the centre may find they can keep it running smoothly for many years to come by replacing parts that get worn out with cheap Fiat car spares purchased online.