A Renault advert for one of its electric cars has been banned in the UK after the Advertising Standards Authority (ASA) found it was "likely to mislead".

The advert said the Renault Fluence Z.E. would produce 90 per cent less emissions than a diesel model, but it used French electricity figures.

One reader complained to the ASA, noting that the French electricity generation mix emitted less C02 than that produced in the UK.

Despite the car manufacturer rejecting the claim, the ASA upheld the complaint and has now banned the advert from appearing in its current form in this country, though it can still appear in France.

"Because the figure was not representative of CO2 savings typically available in the UK, we concluded that the ad was likely to mislead," the ASA said.

Renault said the Fluence Z.E. is a statement of its intention to produce a ranger of zero-emission vehicles that meet needs of all types of customer.

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