The Institute of Advanced Motorists (IAM) has published a new Road Safety Manifesto for the upcoming election and is urging politicians from all parties to support it.

In the manifesto, driver and rider improvement on UK roads is being promoted and it is designed to reduce the number of road deaths and injuries every year.

A couple of radical ideas proposed in the manifesto are for new incentives to be introduced for chief constables to prove high-profile policing and tax breaks for companies that offer further driver training
to their staff drivers.

The IAM, a charity that supports the raising of driving and riding standards as well as campaigning for increased on-road skills, believes that visible policing is often overlooked as a deterrent to reckless driving and it thinks that more police on the roads would encourage good driving.

Simon Best, the IAM chief executive, said it was important for there to be a "lifelong approach" to learning, possible achieved through advanced training. This would benefit road safety the most, he said.

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