Exchange and Mart, the new and used car retail website, is attempting to clampdown on fraudulent car sales on its site.

In a bid to reduce the number of fraudsters selling virtual cars, the site is checking data on vehicle ownership before it can be advertised.

Anyone registering a car for sale on Exchange and Mart has to supply the first registration date of the vehicle or the keeper change data.

This is the latest way the website is trying to improve security measures so used car buyers can be confident in the site.

A number of fraudsters have been advertising used cars on websites, claiming they are out of the country then getting the buyer to transfer money for the imaginary car to be imported back to the UK.

Frank McCaffrey, managing director of the website, which posts adverts from just £5, said used car buyers have to be vigilant about the risk posed by "online fraudsters advertising virtual cars".

He added that the site hoped to cut down on fraudulent transactions by implementing the new security checks.

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