The latest official figures show that people are continuing to use their mobile phones while driving, and the Institute of Advanced Motorists has offered advice on combating the problem.

The proportion of drivers using their phones has increased to 1.4 per cent from 1.1 per cent since September 2008, according to official statistics.

IAM director of policy and research Neil Greig highlighted that, despite the many warnings, drivers are continuing to use mobile phones while on the road.

High profile, consistent policing and driver education are the ways to improve the situation, he commented.

"Deaths and injuries linked to mobile phone use wreck lives and are completely avoidable. The majority of road users deserve to be protected from an irresponsible and selfish minority and enforcement is, in our view, the key weapon against them," he added.

Earlier this week the Department for Transport launched its new THINK! Campaign to highlight how deadly not wearing a seat belt can be.

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