Motorists who buy hybrid cars can be split into five distinct categories, it has been claimed.

According to automotive magazine Road and Track, ‘Firsties’ choose to drive the cars because they get a kick out of being trend-leading pioneers, ‘Techies’ enjoy being associated with the innovation of a hybrid vehicle and ‘Greens’ are motivated entirely by environmental concerns.

The publication went on to say that ‘Statement-makers’ are aware of what their car says about their place in society and ‘Pencil-outers’ tend to be pleased with the cost savings of driving the vehicles.

"Not unlike the ‘Techie’, the ‘Pencil-Outer’ is inwardly motivated, only in this case, it’s a matter of pocketbook, not textbook," says the magazine’s engineering editor, Dennis Simanaitis.

In other environmental motoring news, earlier this week French car manufacturer Peugeot announced the firm is gearing up to unveil officially unveil its new luxury hybrid concept car, the 5, at the upcoming Geneva Motor Show.

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