Japanese automaker Honda will celebrate British engineering in its newest TV advertisement.

In a 60-second film the group will showcase the breadth of its manufacturing experience – from all-terrain vehicles, to marine engines, motorcycles and humanoid robots – and highlight how the firm uses that knowledge to build its cars today.

The focus of the advert will be on the popular Swindon-built Civic model.

Ian Armstrong, manager of customer communications at Honda UK, commented that the advert provides an opportunity to celebrate engineering expertise and back the popular Civic model.

"Decades of engineering innovation make Honda what it is today. As a result we are able to apply our know-how to constantly evolve the huge range of products we sell," he added.

Earlier this month, Honda unveiled its new small concept car at the Auto Expo 2010 in New Delhi.

The group is planning to introduce an affordable new vehicle based on the design in India and Thailand next year.

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