Ford has used the occasion of the 2010 North American International Auto Show to unveil its next generation Focus.

With production scheduled to begin in both Europe and North America later this year, the US manufacturer has confirmed that the revamped Focus will spearhead its new range of C-class vehicles.

Delegates at the Detroit event treated to a preview of the new Focus learned that, as well as a sportier and more dynamic appearance, which includes a striking front end, a stylish interior and a chic driving console, the new Focus benefits from the same technology as the widely-praised new Ford Fiesta.

As such, in addition to high-level performance, the Focus will also boast EcoBoost fuel-efficient technology in its four cylinder turbocharged engines, allowing for fuel consumption savings of up to ten or 20 per cent on all outgoing models, while there will be 80 per cent compatibility with Ford car parts.

Unveiling the new model, Ford president and chief executive Alan Mulally explained that the company’s new C-car range will give customers "an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations".

The Ford Focus was introduced in Europe in 1998, with a US launch following two years later.

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