A Manchester-based charity has joined the Driving for Better Business campaign.

It is hoped that the Seashell Trust’s involvement will spur other such organisations to come on board.

The government-backed campaign is currently facilitated by RoadSafe.

It states that there are an estimated 200 road deaths each week as a result of crashes. Many of such accidents involve so-called work drivers meaning that more and more employees are dying when behind the wheel on behalf of an employer.

Recently-appointed chief executive of the organisation, Mark Geraghty, is said to championing the charity’s road risk management involvement.

He said: "The Seashell Trust and its members of staff have an extremely good work-related road safety record.

"The trust’s work-related road safety activity and good safety record has enabled insurance premiums to reduce."

Mr Geraghty added that new legislation has meant the need for updating the company’s procedures with regards to staff who voluntarily use their motors for work-related purposes.

Driving for Better Business is both guided and supported by a stakeholder forum and steering group.

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