People thinking about buying a BMW or BMW parts in the next couple of years will be inspired by a new collaboration, the manufacturer has forecast.

Ian Robertson is a member of the board of management at BMW AG and commented after it was announced that the carmaker will be the official Automotive Partner of London 2012 and a Sustainability Partner supporting the games’ low-carbon agenda.

He said not only are the agreements a great chance to further develop even more fuel-efficient vehicles, but it will be an encouraging development for customers, employees, suppliers and dealers.

"Sustainability is a central pillar of our business and guides all aspects of our operations," he explained. "Therefore, we have a natural affinity with London 2012 and its commitment to low carbon and healthy living."

Chairman of the London Organising Committee of the Olympic Games and Paralympic Games, Lord Sebastian Coe, said he was pleased to see BMW named as the automotive partner of the event.

News of the partnership comes days after BMW parts were named as some of the factors behind a recent award.

The BMW Z4 won Scottish Drop Top of the Year at the Scottish car of the Year Awards 2009.

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