Car brand Kia has recently launched a new vehicle that has been designed by Jeff Banks.

The Loughborough dealership for the company was the host venue for the unveiling of the Kia Soul, which was created for Matalan clothing store as a competition prize.

It was brought about as a result of remodeling Soul Samba in Tornado Red. Jeff Banks was impressed by how bold the car was and added to it racing seats, red alloys and an in-car cinema system.

The motor was then finished off with his autograph written on the tailgate with red LED mood lighting and the Jeff Banks’ crest was added to the roof.

Cliff Johnson, dealer principal at Loughborough, said: "The car looks absolutely amazing – very inspiring."

He added that the edition of the car was flexible in its design options, so consumers could customise their new purchase to "reflect their personality".

Jeff Banks was one of the first ten British companies to show in Paris as part of the newly formed Paris Pret a Porter in 1969.

The Unwrap a car for Christmas competition is set to launch next month on the 16th and run through to Christmas Eve.

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