Damage to car parts could be the least of a driver’s problems in the event of a collision with a deer, it has been suggested.

A number of motoring and animal-protection organisations have joined forces to warn vehicle owners about a rise in the number of such accidents.

The Deer Initiative Partnership has launched a new scheme to advise drivers they can reduce their chances of being involved in a crash with one of the creatures by keeping their eyes peeled.

Chairman of the campaign group Jane Rabagliati explained: "DeerAware is about changing driver behaviour – if you slow down and watch out, you have a good chance of preventing a potentially fatal collision."

At the moment, there are up to 74,000 crashes involving the animals every year – some of which result in fatalities.

In other news, the Highways Agency – which is one of the bodies involved in the campaign – recently highlighted another growing problem on Britain’s roads.

The organisation claimed a rising number of motorists are putting themselves and other drivers at risk by running out of fuel on the motorway.

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