An award-winning Fiat car part that is designed to help drivers save fuel is to be included in the new Qubo.

The mini multi-purpose vehicle will incorporate the eco:Drive system into its range of features, after the system won a Grand Prix accolade at the recent Cannes Lions Awards.

It works via a USB stick that downloads on to a computer and analyses information about the owner’s driving style. It then offers suggestions on how to improve efficiency to save fuel and cut carbon emissions.

"We want our cars to be fun, but they must also be practical and environmentally-friendly," said Andrew Humberstone, Fiat group Automobiles UK managing director.

"Offering eco:Drive on Qubo will help to spread the benefits of this technology."

Car parts in the new Qubo also include Dynamic and Active trim levels, a 1.3-litre MultiJet turbodiesel engine, or a "perky" 1.4-litre petrol version.

Last week, singer-songwriter James Morrison played a gig in London as part of the promotional campaign for the vehicle.

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